sales of mass market paperbacks - translation to russian
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sales of mass market paperbacks - translation to russian

BOOK WITH A PAPER OR PAPERBOARD COVER
Mass market paperback; Paperback book; Tradebook; Trade paperbacks; Paperback books; Mass-market paperbacks; MMPB; Mass market paperbacks; Softback; Softcover; Soft cover; Paperbacks; Mass Market Paperback; Strip cover; Mmpb; Trade paper edition; Paper back; Trade papers; Mass-market paperback; Trade edition; Paperback original; Paperback-book; Paperback originals; Papercover; A-format; Softback book; Soft cover book
  • A blank paperback book
  • alt=Piles of paperback novels

sales of mass market paperbacks      
реализация [продажа, сбыт] книжной продукции массового ассортимента в мягкой обложке
mass-market paperbacks         
дешёвые массовые издания (в том числе низкопробной литературы)
paperback original         
оригинал издания в бумажной обложке

Definition

грип
ГРИП, ГРИПП, гриппа, ·муж. (·франц. grippe) (мед.). Инфекционная болезнь - катарральное воспаление дыхательных путей, сопровождаемое лихорадочным состоянием; то же, что инфлуэнца
.

Wikipedia

Paperback

A paperback (softcover, softback) book is one with a thick paper or paperboard cover, and often held together with glue rather than stitches or staples. In contrast, hardcover (hardback) books are bound with cardboard covered with cloth, leather, paper, or plastic.

Inexpensive books bound in paper have existed since at least the 19th century in such forms as pamphlets, yellowbacks, dime novels, and airport novels. Modern paperbacks can be differentiated from one another by size. In the United States, there are "mass-market paperbacks" and larger, more durable "trade paperbacks". In the United Kingdom, there are A-format, B-format, and the largest C-format sizes.

Paperback editions of books are issued when a publisher decides to release a book in a low-cost format. Lower-quality paper, glued (rather than stapled or sewn) bindings, and the lack of a hard cover may contribute to the lower cost of paperbacks. In the early days of modern paperbacks, the 1930s and '40s, they were sold as a cheaper, less permanent, and more convenient alternative to traditional hardcover books, as the name of the first American paperback publisher, Pocket Books, indicates. In addition, the Pocket Books edition of Wuthering Heights, one of the first ten books it published in 1939, emphasized the impermanence of paperbacks by telling readers if you "enjoyed it so much you may wish to own it in a more permanent edition", they could return the 25 cent book to Pocket Books with an additional 70 cents and it would send them a copy of the 95 cent Modern Library edition "substantially bound in durable cloth."

Since the mid 20th Century, paperbacks can also be the preferred medium when a book is not expected to be a major seller and the publisher wishes to release a book without a large investment. Examples include many novels and newer editions or reprintings of older books.

Because paperbacks tend to have smaller profit margins, many publishers try to balance the profit to be made by selling fewer hardcovers against the potential profit to be made by selling more paperbacks with a smaller profit per unit. First editions of many modern books, especially genre fiction, are issued in paperback. Best-selling books, on the other hand, may maintain sales in hardcover for an extended period to reap the greater profits that the hardcovers provide.

What is the Russian for sales of mass market paperbacks? Translation of &#39sales of mass market pap